Kristie Helms Nettles
Kristie Helms Nettles is VP/Director of Operational Marketing at AllianceBernstein where she has oversight of the global marketing production and proofreading teams responsible for creating the firm’s presentations, commentaries, fact sheets and related materials.
Prior to joining AB in 2019, she led Digital Marketing and Client Communications and served as Global Head of Content Strategy at State Street for more than 11 years. There she worked in several global offices including Hong Kong, Tokyo and Sydney. She launched the company’s social media program and led the digital marketing team that took Wall Street’s “Fearless Girl” statue viral. Ms. Nettles also created a social media data mining program used to deliver hyper-targeted marketing strategies and competitive intelligence for sales teams and was awarded WOMMY’s first ever Gold Award for Social Media Monitoring Implementation.
Ms. Nettles has a long history of interactive leadership within financial services, earning an IABC Gold Quill Merit award in Digital Communications for the launch of State Street’s first social intranet and a number of awards for digital marketing campaigns including the Digital/Social Communications Campaign of the Year (Silver) Bulldog Award, Best Use of Digital/Social for a Banking/Financial Services Campaign (Silver) Bulldog Award and the Bulldog Digital/Social PR Awards (Gold) for Excellence in Online Communications. Her work has received recognition from the FT, Pensions & Investments, Forbes and Brand Channel for her unique use of social media in financial services – which once included tweeting a set of emojis that explained SEC regulations.
Passionate about combining her southern roots with more than 20 years of financial services’ experience in NYC and Boston to create a new, global financial hub in Nashville, she serves as co-chair of the AB Out leadership team, is an AB Diversity Ambassador and is a Dean of the Client Group’s internship and Rotational Associate program. She serves as a member of Tennessee State University’s Economics and Finance Advisory Board and recently funded an LGBTQ Endowment at Murray State University.
A native of far western Kentucky and former crime reporter at a daily newspaper in Paris, TN, Ms. Nettles obtained a BS in journalism from Murray State University in Murray, KY and an MS in communications management from Simmons College in Boston. She served as a member of the Board of Directors of both Boston Pride and the Fenway LGBTQ Health Center and was appointed by the Massachusetts Governor to the Boston Finance Commission. Active in community organizing, she was an elected delegate to the 2012 Democratic National Convention and worked on the campaigns of Deval Patrick, Elizabeth Warren and Ayanna Pressley. She remains a proud recipient of the Kentucky Colonel designation for her work with the Kentucky delegation to the 2004 DNC in Boston.
She and her wife of 20 years reside in East Nashville with their three small, ill-behaved dogs.